Info

Salt of the Earth

We talk with gritty, hilarious people who run successful small businesses.
RSS Feed
Salt of the Earth
2016
September
August
July
June
May


2015
December
November
October


All Episodes
Archives
Now displaying: Page 1
Oct 8, 2015

Joe De Sena is the co-founder of Spartan Race, a military-inspired obstacle race series. At 13 he started a pool cleaning and construction company in Queens, NY. After selling that company he went to work in finance, spending his free time training and competing in adventure races. In 2007 Joe moved to Pittsfield, Vermont and created Spartan with Andy Weinberg.

Craig met up with Joe in Pittsfield during the trial run of Spartan's Agoge, a 60 hour endurance challenge that included a segment where participants were chased up a mountain by dogs. In addition to explaining his rationale behind the Agoge, Joe talks about how he's grown Spartan to reach over 20 countries and 1M participants in 2015.

Check out our newsletter for extra stuff from each interview.

This week's episode is sponsored by our friends at MailChimp.

Music: Lady Luck by Richard Swift

0 Comments
Adding comments is not available at this time.