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Salt of the Earth

We talk with gritty, hilarious people who run successful small businesses.
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Dec 10, 2015

Will's a rancher from Bluffton, Georgia. He's the fourth generation owner of White Oak Pastures. Will transitioned White Oak from a traditional cattle ranch to an exemplar of sustainable agriculture. He now raises and slaughters cattle and poultry right on the farm in addition to running a vigorous produce business.

Will speaks with the conviction of someone who's spent years considering the purpose of his work. In our interview he shared his thoughts on the nature of raising and slaughtering animals, finding dedicated workers, and how he polishes off a bottle and a half of wine each night.

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