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Salt of the Earth

We talk with gritty, hilarious people who run successful small businesses.
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Jul 19, 2016

Stephanie Rothstein Bruce is an inspiration to a lot of athletes because of her real stories of being a mom and a professional athlete. Some of those fans might not even know that she also has a successful organic energy bar business.

Stephanie formed Picky Bars with two other athletes: Jesse Thomas and Lauren Fleshman. In the beginning, the product was created specifically for Jesse, who was gluten intolerant and needed a bar to provide the right energy balance for a triathlete. After a year rolling together “balls of mashed up dates” with some other foods, Stephanie googled how to build that into a business. An industrial kitchen and a chance article in Runners World got them kickstarted, and now they are sold from REI, Trader Joe’s, as well as their unique subscription-based e-commerce store.

As another shot at the Olympic dream passes, Stephanie also talks about how she can represent Picky Bars as a pro athlete, knowing that her career as a runner is a short one. 

Thanks to Stephanie and our sponsor Mailchimp

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